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By Allison Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the world's greatest industry show in Las Vegas luxury jets are drawing purchasers with their smooth shapes, luxurious cabins - and progressively, their use of alternative fuels.
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[Fuel manufacturers](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) and jetmakers are keen to showcase novel types of aviation fuel deemed less harmful to the climate, from utilized cooking oil to the definitely less attractive meat waste.
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Business jet operators, like airlines, have acquiesced environmental pressure on air travel and dedicated to [halving carbon](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) emissions by 2050 compared with 2005.
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Their hope is that [embracing renewable](https://pitchbook.com/profiles/company/51278-86) fuel to suppress emissions might make organization jets more appealing to environmentally mindful purchasers - especially corporations facing questions over sustainability from shareholders or [green campaign](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) groups.
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The [accessibility](https://www.google.com/search?kgmid=/m/0cqd_rb) of less [contaminating personal](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) jets might also spare the abundant and well-known the negative promotion experienced by Britain's Prince Harry and his other half Meghan over a recent personal jet trip to southern France.
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Five Gulfstream jets on display screen in Las Vegas are using California-produced fuel from inedible beef tallow.
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The current waste-based fuels include "fats, grease and oils that are byproducts of the food industry," [stated Bryan](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) Sherbacow, chief industrial officer of Boston-based [biofuel](https://www.zoominfo.com/c/mission-newenergy/346542889) producer World Energy, which [produces fuel](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) from meat waste [utilized](https://www.businessnews.com.au/Company/Mission-NewEnergy) by Gulfstream.
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"All of our product is inedible."
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A few of the other 79 airplane on screen are anticipated to be powered by 150,000 gallons of other sustainable fuel mixes expected to be pumped at the show.
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FLIGHT SHAMING
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Private jets account for less than 0.1% of overall yearly carbon emissions internationally, but can emit, usually, approximately 20 times more carbon emissions per traveler mile than jetliners, according to the London-based private charter firm Victor.
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Prince Harry has actually safeguarded his occasional use of personal jets to ensure his family's safety, and has stated that on the [rare occasions](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) he does not fly commercially he offsets his emissions.
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But planemakers say incidents such as the furore over his schedule have included fresh challenges for a market currently striving to justify its contribution to [cutting corporate](https://www.bloomberg.com/profile/company/MNELF:US) costs.
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"Incidents of flight shaming involving the use of private jets are unfortunate when you consider that our market has provided fuel efficiency enhancements of 40% over the previous 40 years," stated Bombardier Aviation President David Coleal.
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Bombardier believes [increased sustainable](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) fuel use will assist the market make [inroads](https://www.google.com/search?kgmid=/m/0cqd_rb) with corporations and rich purchasers. According to industry information, billionaires only have a 19% company jet ownership rate.
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But even an image transformation - with jets sporting [stickers](https://www.zoominfo.com/c/mission-newenergy/346542889) like "this airplane flies on renewable fuels" and organisers adding [alternative fuel](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) pumps for checking out is unlikely to satisfy all critics at the Oct 22-24 luxury jet event.
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Environmentalists and some experts stay [doubtful](https://www.pinterest.com.au/missionnewenergy/) that biojetfuels, generally blended 50-50 with kerosene, will make a substantial impact on public understandings about high-end travel.
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"No amount of [Jatropha](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) or Brazil-nut fuel can make business jets look eco-friendly," said aviation expert Richard Aboulafia.
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Demand from business jet operators for eco-friendly fuels now far exceeds supply and their interest could drive future production, Sherbacow stated.
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World Energy, which produces 40 million gallons of [biofuel](https://stocktwits.com/symbol/MNEL) at its California plant, might expand production up to 150 million gallons by 2022.
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Corporate charter business and specialists are also seeing more interest from clients who desire to purchase carbon credits to balance out [emissions](https://www.google.com/search?kgmid=/m/0cqd_rb) from their [flights](https://www.bloomberg.com/profile/company/MNELF:US).
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions played a role in a business jet utilization study his company just recently finished for a Fortune 500 company.
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"At the end of the day, I think that rate, expense per hour, range, speed and performance, that's still the (sales) driver. But I believe people are ending up being more familiar with the sustainability of operations and how it impacts the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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